This Echo Glen home wasn’t picture-perfect, but with the right strategy, it became one of the hottest listings in Totowa.

This home is located in the Echo Glen section, a desirable neighborhood known for its community feel, strong schools, and convenient access to Routes 46, 80, and 23. Even though the home needed updates, its location made it a standout for buyers looking to build equity.

Thanks to a targeted digital marketing campaign and outreach to high-intent buyers, we generated over 70 in-person showings during a single weekend. This level of activity created urgency and signaled to buyers that this property was in high demand.

We didn’t just get traffic—we got serious buyers. More than 10 offers came in, many with competitive terms and strong pricing. This gave our seller the ability to choose not just the highest price, but the best overall offer in terms of timing, financing, and contingencies.

Speed matters. By combining strategic pricing with concentrated marketing, we created a window of competition. The result? A quick sale without prolonged stress for the homeowner—and without leaving money on the table.

This wasn’t a fully renovated home—and that’s important. We helped the seller position it as a value-add opportunity, which appealed to both end-users and investors. The strong turnout proves that you don’t need to renovate to sell successfully—just the right presentation and messaging.

We deployed Facebook and Instagram ads optimized for buyers searching in Totowa and neighboring towns, while also calling and emailing buyers already in our system. On top of that, we did circle prospecting to homeowners nearby. The goal? Maximize reach and drive serious, local interest.

With the right eyes on the property and the right strategy behind it, this home sold for 20% more than asking—even without expensive updates. That’s what intentional marketing can do.